Moriizo 720ml JAL

This product can only be shipped within Tokyo. It cannot be shipped to addresses outside of Tokyo.

* Corporate entities are excluded.

Mori Izo was an advertising mascot for Japan Airlines (JAL) and appeared in JAL commercials and advertisements between 1994 and 2003. He was depicted folding origami and enjoying the tea ceremony. His image was changed so that JAL could use it to promote the airline, which values ​​traditional Japanese culture and hospitality.

Moriizo was also used to promote the quality of JAL's in-flight meals and services. In the commercials in which he appears, the content conveys JAL's high-quality service and hospitality, and he has kindly responded to many customers.

The Moriizo character was used as a symbol of traditional Japanese culture and hospitality for JAL's strategic advertising.

However, in 2003, JAL launched a new advertising campaign and Mori Izo's appearance was temporarily discontinued. Even after that, his appearance was remembered as a part of JAL's history and brought back fond memories for many people.