The lineup includes the old bottle of Hakushu 12 Year Old, the bottle labeled Pure Malt, and even the Hakushu 10 Year Old, which has been removed from the standard lineup. In this article, we will introduce the characteristics in detail, so please take a look.
Hakushu has old labels and old bottles! What is the value of old Hakushu?
What kind of whiskey is Hakushu?
Hakushu is a brand of Suntory whiskey. It is a single malt that is often compared to the company's Yamazaki, and is positioned as the highest peak among Suntory's whiskeys. It is a product that meets the standards of so-called Japanese whiskey, and is one of the driving forces behind the current Japanese whiskey boom.
The distillery where Hakushu whisky is made is different from Yamazaki. Hakushu is produced at Hakushu Distillery, Suntory's second distillery . The Hakushu Distillery is located at the foot of Mt. Kaikoma in Yamanashi Prefecture, surrounded by forests and nature.
At the Hakushu distillery, surrounded by lush nature, whiskey is made using natural water from the Southern Alps. It is characterized by the use of peated malt raw liquor, and Hakushu whiskey has a refreshing peaty aroma . While the company's Yamazaki is a rich, sweet whiskey, Hakushu is a light, smoky, aromatic whiskey . Sold by Suntory under the nickname "Mori Kaoru Whisky," it is delicious both straight and as a highball, and is loved by people of all ages.
The old label exists in Hakushu
The old label exists in HakushuThere are many precious bottles of Hakushu that are no longer being released. In addition to limited-time and limited-quantity products, products with old labels and old bottles that were previously released are also attracting attention .
Hakushu was first released in 1994, and will soon be celebrating its 30th anniversary. Throughout its history, there have been newly developed products, as well as bottles that have been discontinued. Even for bottles with the same name, the bottle and label designs have changed, and there are many rare bottles that are no longer on sale .
Such rare Hakushu bottles are the subject of high-value transactions due to their rarity. Used bottles can sell for tens of thousands of yen each, and can even fetch high prices on the buy-back market.
Why Hakushu's old label is so popular
1. Its rare appearance means it's in high demand among collectors
The Hakushu I bought today had the old label, so here's a comparison of the old and new labels. The description on the back has also changed a bit. pic.twitter.com/vNu29Qv1fS
— You (@youmetal666) April 22, 2020
The old Hakushu labels and bottles are in high demand among collectors because their designs are not available in current products. They are also available on sites such as Mercari and Yahoo! Auctions, and old bottles are traded almost every day.
In recent years, the value of rare whisky bottles has been rising overall, not just for Hakushu . Some investors and resellers have taken notice of the rising value of whisky, and old Hakushu bottles are being purchased by people who don't intend to drink it.
2. The taste is different because the raw liquor is different.
Hakushu's old label products were released long ago. Therefore, the contents and composition of the raw liquor may be different from the current products. Whisky made through barrel aging will have a slightly different taste and aroma even if it is made using the same method. The fact that the taste changes with the times is one of the great charms of whiskey .
Many whiskey and Hakushu fans want to compare the old and new labels of Hakushu, and the hard-to-find old labels are attracting a lot of attention. In some whiskey bars, Hakushu with old labels is being sold as a featured product.
Characteristics of Hakushu 12 Year Old Label and Hakushu 10 Year! Learn the differences and how to tell them apart
From here on, we will introduce some rare Hakushu bottles that are not currently in production. Although they are difficult to obtain, you may be able to find them online or at a bar if you are lucky, so be sure to check out the differences.Hakushu 12 years old label
Comparing the old and new Hakushu 12 year old bottles and NA, the old bottle is more fruity, the new bottle is not that different from NA🤔
— Nuuuuuuumber! (@Slaintheva_N) April 12, 2021
Is it because the level of NA is high? #Suntory #Hakushu 12 yearspic.twitter.com/k45jyzVHxR
Hakushu 12 Year Old was released in 1994 and is known as the "first Hakushu". The taste, which is mainly blended with white oak refill cask malt aged 12 years or more, has a subtle smokiness that is the charm of Hakushu and is well-balanced. It is easy to drink even among the unique single malts, and is loved by a wide range of generations. It won the Grand Gold Award at the SWSC2011 and can be said to be the number one whiskey in the world.This might be a little rough, but I'd like to share a little bit about last night's drinking comparison.
— Aquavite (@aquavite_aizu) March 31, 2021
Personally, I think the old bottle tastes more like Hakushu.
Both the 12 year old and the peated varieties in the new bottle have a strong oak flavor and lack the fruitiness that is characteristic of Hakushu.
Mixing it with soda will just result in a whiskey soda with a barrel-like flavor.
I got the impression that I didn't need a bottle pic.twitter.com/kd1iNLdeug
However, Hakushu 12 Year Old was once discontinued due to a lack of raw liquor . Shipments were halted at the end of April 2018 , and it has not been officially released for nearly three years. It was finally re-released on March 30, 2021, but it is still a limited edition product and difficult to obtain.
The label was also changed when it was resold, and those sold before 2018 were called "Hakushu 12 Year Old Bottle" and were valued higher than the current product. The key to distinguishing the difference is the color of the text on the label; the old label had black text, while the new label has changed it to green . Another notable feature is that the logo part that says Hakushu reads "SINGLE MALT WHISKY" on the old label, while the new label reads "SHINGLE MALT JAPANESE WHISKY" with the addition of the word "JAPANESE."
Although the composition of the raw liquor has not been made public, it is said that there is a difference in taste between the old and new bottles, as three years have passed since the resale. It depends on personal preference, so it is difficult to say whether one is better or worse, but many people say that the old bottle has a fruitier impression and is milder and more delicious.
Hakushu 12 Year Old Pure Malt Old Label
Among the old labels of Hakushu 12 Year Old, the rarest bottles are those labeled "PURE MALT" . These are early products that were in circulation for a while after Hakushu was released in 1994. The volume is 750ml, which is slightly larger than today's bottles.There was an unexpected encounter!
— y3golf (@Yu1221dai) February 11, 2023
Pure Malt Hakushu 12 Year Old! pic.twitter.com/ObRd5gUmq6
Incidentally, for the same Suntory whisky brand "Yamazaki", there were bottles labeled "Pure Malt" for a while after they were first released. Currently, both Yamazaki and Hakushu are labeled "Single Malt", so the Hakushu labeled "Pure Malt" is an old bottle and is quite rare. The switch from Pure Malt to Single Malt occurred around 2004 , so it is thought that about 20 years have passed since then. This would be a must-have bottle for collectors.
Hakushu 10 Years
Hakushu 10 Year is a whiskey made using malt liquor that is over 10 years old. It has a subtle sweetness and smokiness, as well as a clean impression that makes it easy to drink.Tonight I'll be having Hakushu 10 year old, 1,500 yen a glass.
— Manpuku Ushi-san 🥢 (official) (@kufs920087) November 2, 2022
Apparently, in the past, one bottle of this cost less than 3,000 yen...! Really?!
I discovered whiskey too late 😅 pic.twitter.com/bog4bNy5In
Hakushu 10 Year Old was originally released as a product with a short age among Hakushu aged bottles, and at a price range that made it easy to try. However , at the end of March 2013, when Japanese whiskey was beginning to attract attention from around the world, the last shipments were made and sales were discontinued, making it a very valuable product today.
In other words, a bottle labeled "Hakushu 10 Year Old" is a rare whiskey that was released at least 10 years ago. Prices have risen sharply, making it difficult to even obtain.
Hakushu 10 Year Pure Malt
Among the old bottles of Hakushu 10 Year Old, there are some that are labeled "Pure Malt" instead of "Single Malt". Hakushu 10 Year Old Pure Malt was released even earlier than Hakushu 10 Year Old Single Malt, making it a rare product.Something even more dangerous has come out!?
— Fourth Generation Schoolmin Yoichi™ (@sukumizuyouich) July 25, 2022
Hakushu 10 Year Pure Malt wwwww pic.twitter.com/d0O4a80wRL
In addition to being labeled as a pure malt, one of its distinctive features is the gold line around the edge of the label .
Hakushu 18 years old label
Hakushu 18 Year Old is a long-aged whiskey that was released in 2006, more than 10 years after the brand was launched. It is made using malt aged over 18 years, and is mainly made from heavy peat, white oak and sherry casks, giving it a gorgeous, fruity taste. Although it is an aged type, it has the refreshing taste that is characteristic of Hakushu, and the subtle smokiness is also a characteristic of Hakushu.Before I knew it, I was only tweeting about my work...
— Yu (@ivoku_shibu) January 30, 2022
So I'd like to thank the liquor store that helped me out today!
I was able to get my hands on the old Hakushu 18 year old bottle without any problems 🙇♂️ pic.twitter.com/VqzEITVkrS
Hakushu 18 is also highly regarded around the world, having won multiple gold medals at international tasting competitions such as the ISC and IWSC.
There is also a product called the old label for Hakushu 18 Year Old. The outer box also has a different design, so if it comes with the outer box, it becomes even more valuable. In addition to the outer box, the old bottle of Hakushu 18 Year Old also comes with a "white box."
What are the distribution and purchase prices for the old Hakushu label?
Retail prices of old Hakushu labels! Comparison with list price
Types of alcohol | price |
---|---|
Hakushu 12 Year Old | Current product list price: 10,000 yen (excluding tax) Current product distribution price: Approximately 23,000 yen Old label distribution price: Approximately 35,000 yen Pure Malt distribution price: Approximately 80,000 yen |
Hakushu 10 Years | List price at time of sale: 4,000 yen (excluding tax) Distribution price of old label: Approximately 40,000 yen Distribution price of Pure Malt: Approximately 75,000 yen |
Hakushu 18 Years | Current product list price: 32,000 yen (excluding tax) Current product distribution price: Approximately 80,000 yen Old label distribution price: Approximately 100,000 yen |
As for Hakushu 10 Year, it has been a while since it was discontinued, so the prices of all bottles have skyrocketed. Be careful, as the old label is priced at around 40,000 yen per bottle, which is the same price as or higher than Hakushu 12 Year. It is still discontinued, and no plans for resale or reissue have been announced, so this price is expected to rise even more in the future .
By the way, among Hakushu 12 Year Old and Hakushu 10 Year Old, those labeled "Pure Malt" rather than single malt are traded at a particularly high price . Please keep in mind that Hakushu labeled "Pure Malt" are bottles from ten to several decades ago, and are particularly rare in circulation.
Old Hakushu bottles are bought at high prices! Some bottles can go for over 50,000 yen each!
As you can see from the high distribution price of old Hakushu bottles, they are subject to high purchase prices. The appraisal value is higher than that of current products, for example , Hakushu 12 Year Pure Malt can be priced at over 40,000 yen, and Hakushu 10 Year Pure Malt can be priced at over 70,000 yen . Even products that are not labeled as pure malt can be priced at tens of thousands of yen, so if you have an unopened bottle, this is your chance to sell it.
We recommend that you bring it in with the box and booklet attached . If it is a complete item and in good condition, the appraisal value tends to be higher.
Leave the purchase appraisal of old Hakushu bottles to Linkus
If you would like to have your old Hakushu bottles appraised, please leave it to Linksus, a liquor purchase specialist . Linksus is a purchase specialist that specializes in alcohol, so we can distinguish the subtle differences between old Hakushu bottles and purchase them at a price that matches the market price. Of course, we can also purchase Hakushu other than the old bottles, other whiskeys, and even alcohol other than whiskey.Linkuss' purchases are available in store, on-site, and by mail , and we can handle anything from a single bottle of alcohol to large quantities. There are no appraisal fees, no travel fees, no delivery fees, so please feel free to contact us.
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summary
Hakushu whiskey, which exudes a forest scent, has a different appeal from Yamazaki. The current product is rare, but the old label is even more valuable, with each bottle trading for over tens of thousands of yen.The old Hakushu label is so popular that it is sometimes rated as more delicious than the current product. It will become even more scarce in the future, so if you're interested, take this opportunity to check it out.