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Suntory has officially announced the release of the new "Hibiki 40 Year Old" . This whisky is the highest quality and extremely rare among Suntory whiskies, and is attracting a great deal of attention worldwide.
In this article, we will take a deeper look at Suntory's Hibiki 40 Year Old.
The article also summarizes the features, price, and lottery sales information for Hibiki 40 Year Old.
"I want to know the price and market value of Hibiki 40 Year Old."
"The release of Hibiki 40 Year Old has been announced, but where can I buy it?"
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Suntory releases new Hibiki 40 Year Old
The longest aged Hibiki to date is here
Suntory, known as one of Japan's top whiskey makers, produces Yamazaki and Hakushu, and has announced that it will release a new product, "Hibiki 40 Year Old," in 2024.
As the name suggests, Hibiki 40 Year Old is a 40-year-aged bottle of whiskey Hibiki. Made using only rare malt aged over 40 years, this is a very special whiskey that allows you to enjoy the depth and rich aroma that comes with aging.
All of the raw spirits used in Hibiki 40 Year Old were distilled and stored before 1983. Among the raw spirits included are white oak barrel raw spirits distilled in 1978, Hakushu peated malt raw spirits distilled in 1981, and Chita grain raw spirits distilled in 1979.
All of these raw spirits have reached the "peak of maturity" and have a special flavor that cannot be felt in non-vintage whiskey. Of course, it is not an easy whiskey to make, and it will be released in limited quantities, so it is expected to be difficult to obtain even before the release.
The longest Hibiki released to date has been 35 years old, so Hibiki 40 Year Old will be the longest aged bottle in the Hibiki series to date.
Therefore, this whiskey is not only attracting attention for its high quality, but also for its rarity and high price.
First of all, what kind of whiskey is Hibiki?
Let's take a look at what kind of whiskey Hibiki is.
Hibiki is a whiskey brand produced by Suntory, and is a premium whiskey that boasts top-level quality alongside Yamazaki and Hakushu. It was launched in 1989 to commemorate the 90th anniversary of Suntory's founding .
Hibiki meets the definition of "Japanese whiskey" and is a popular brand not only in Japan but also around the world. Its main feature is that it is made as a blended whiskey , not a single malt like Hibiki, Yamazaki, or Hakushu.
Based on the themes of Japan's "four seasons" and "natural beauty," the drink emphasizes the balance of aroma and flavor, resulting in a delicate and elegant finish. An exquisite blend of Yamazaki and Hakushu malt whiskeys and Chita grain whiskey gives it a rich aroma and smooth mouthfeel.
Some of the most well-known bottles are "Hibiki Japanese Harmony" and "Hibiki Blossom Harmony." Bottles with age indications include "Hibiki 21 Years" and "Hibiki 30 Years," and all of these bottles are so popular that they command a premium.
In addition to the standard products, there is a history of limited edition bottles such as the "Hibiki 35 Year Old." Limited edition and discontinued products are particularly rare and are known to fetch high prices .
The 2017 and 2021 editions of Hibiki Whisky continue to sell out. Is it impossible to buy it at the regular price?The taste and characteristics of Hibiki 40 years old
| Age | At least 40 years |
| Alcohol content | 43% |
| color | Golden Amber |
| scent | Dried apricot and ripe loquat aromas, with a delicate harmony of lemon peel and clove. |
| Taste | Dried figs mingle with subtle hints of yuzu and the sweetness of acacia honey, all wrapped up in the smoothness of toasted cocoa. |
| Finish | The finish is long and luxurious, with a warm aftertaste like incense spiced with cinnamon and a strong presence of Mizunara oak, a flavor unique to Japan. |
Hibiki is a well-balanced whisky, with a complex mix of fruit, flowers, honey and spice flavours, and this "Hibiki-ness" is clearly expressed in Hibiki 40 Year Old .
The aroma is very deep and rich, with notes of dried apricots and ripe loquats. It is not only sweet, but also has a nice spicy feel, with hints of lemon peel and cloves.
The taste is likened to dried figs and yuzu, with a sweetness reminiscent of acacia honey and toasted cocoa, creating a complex yet smooth flavor.
It has a long aftertaste typical of long-aged whiskey, and a finish that can be enjoyed over time. It also has the charm typical of Japanese whiskey, such as an incense-like aftertaste and hints of Mizunara oak .
Check out the special packaging
Hibiki 40 years old has arrived😍😍😍
— Menso @ Gadeteru (@mensore16) October 29, 2024
I have no choice but to apply for this 👍 https://t.co/6TQrFVjI52 pic.twitter.com/V7mJBTbTrA
The limited edition Hibiki 40 Year Old will be special not only in its contents but also in its packaging.
Hibiki is known for its beautiful polyhedral bottle, which is of course also used for Hibiki 40 Year Old.
Furthermore , the bottle cap is decorated with Makie, a traditional Japanese craft. Makie is a Japanese lacquer craft in which a pattern is drawn with lacquer and then decorated with gold, silver, and other metallic or colored powders.
The presentation box is a dodecahedral wooden box made from 12 different types of wood, representing the changing of the seasons in Japan.
With its beautiful packaging, the 40th Anniversary Hibiki is expected to attract demand from collectors. As it is a very expensive limited edition, it is expected that the empty boxes and bottles will also be valuable .
Click here to purchase Hibiki 40 Year Old
Sales information for Hibiki 40 Year Old! Release date and price
It's easy to see that the 40 year old Hibiki for 4.4 million yen and the 55 year old Yamazaki were a bargain. I'm sure there's a composition, but I have a composition from when the 55 year Yamazaki was selected, so if you replace that with Hibiki, you should win! pic.twitter.com/RIxAZO5yEo
— Peko (@GMT84446101) October 29, 2024
Release date of Hibiki 40 years
The release date for Hibiki 40 Years Old in Japan is Tuesday, May 27, 2025 .
The final release of Hibiki 35 Year Old was in 2016, so this will be the first time in about nine years that a limited edition, long-aged bottle of Hibiki has been released.
Although the release date is set for May 2025, please note that it is not a whiskey that will be available on the general market. Hibiki 40 Year Old is treated as a limited edition product, and can only be purchased by applying for a lottery sale, which will be described later .
If you want to buy Hibiki 40 Year Old, you'll need to keep an eye on lottery sales, auctions, and secondary distribution.
Limited number of Hibiki 40 years old bottles
The Hibiki 40 Year Old is limited to 100 bottles in Japan . A lottery will be held on the Suntory official website.
The official lottery sale will be open to applications online and is expected to be highly competitive.
By the way, the 100 bottles is only a limited number for Japan. Hibiki 40 Year Old was also released overseas, and the number of bottles including those distributed overseas is over 100.
Price of Hibiki 40 Year Old
The list price of Hibiki 40 Year Old is 4 million yen (excluding tax) . This price is for just one 700ml bottle, so you can see that it is a very high-end product.
The price of the product sold overseas is about 35,000 dollars (about 5.4 million yen) . Compared to the product sold overseas, the list price in Japan is set slightly lower.
Click here to purchase Hibiki 40 Year Old
Can you buy Hibiki 40 Year Old at the regular price? First, check the lottery sales
Lottery sales via Suntory's official website
- Application site: http://suntory.jp/hibiki40/
- Application period: Tuesday, November 5, 2024, 9:00 AM to Tuesday, November 12, 2024, 11:59 PM
Hibiki 40 Year Old is not available for general sale. If you want to purchase it officially in Japan, you will need to apply for a lottery sale held on the Suntory official website .
The application period will be one week from November 5th to 12th, 2024. Applications can be made online, so if you're interested, please apply.
The application process is simple, just enter your name, address, and other information into the application form on the official website. However, please note that minors, people living overseas, and people with delivery addresses outside of Japan cannot apply .
If you win the lottery, you will receive a "Winner Notification and Name Printing Confirmation." The name you confirm here will be printed in Roman letters on the product .
Once you have been selected and your entry has been verified, you can proceed to the purchase process. Your item will arrive after the release date (May 27, 2025).
If you don't win the lottery, you'll have to try to get it from secondary distribution outlets.
Since there are only 100 units in the limited lottery sale, the chances of winning are expected to be quite low. If you don't win the lottery, you'll have to look for secondary distribution items .
Past limited edition Hibiki products are available in secondary distribution through the following routes. If you are interested in Hibiki 40 Year Old or were not able to win the lottery, be sure to check them out.
- Second-hand goods sales by liquor stores
- Selling used goods at auction
- Selling second-hand goods on flea market apps, etc.
When purchasing secondary products, be careful of counterfeits. Unfortunately, counterfeits often appear on the market for high-quality whiskeys such as Hibiki 40 Year Old.
In particular, we do not recommend purchasing from shops whose locations cannot be confirmed or from unreliable individuals. If you are purchasing secondary distribution products, be sure to check whether the liquor store or auction you are using is trustworthy .
Suntory Hibiki lottery sale! Buy whiskey at regular price at Aeon Takashimaya or Bic Camera?Click here to purchase Hibiki 40 Year Old
Will the price of Hibiki 40 Year Old increase? Predicting the price based on the performance of Hibiki 35 Year Old and other wines
The Hibiki 40 Year Old will be sold for a list price of 4 million yen, but the distribution and resale prices are expected to be even higher.
Considering the trends of past limited edition items, it is quite possible that the resale price will be over 10 million yen .
For example, if we look at the Hibiki 35 Year Old released in the past, we can see that a bottle that used to cost around 1 million yen is now priced at several million to 10 million yen . Hibiki 35 Year Old has been released several times so far, and there are multiple ceramic bottle designs.
Suntory has also been making headlines recently with the release of Yamazaki 55 Year Old in 2020. Yamazaki 55 Year Old was limited to 100 bottles and was sold for a list price of 3 million yen (excluding tax), but the price has soared to over 80 million yen at auctions .
Given these trends, we can expect the price of Hibiki 40 Year Old to skyrocket immediately after its release. Considering that even the standard lineup's "Hibiki 30 Year Old" is priced at nearly twice the list price, it is almost certain that the price of Hibiki 40 Year Old will also skyrocket soon.
Click here to purchase Hibiki 40 Year Old
Hibiki 40 Year Old is a popular item in liquor purchase appraisals
Hibiki 40 Year Old is expected to rise in price significantly. Naturally, it will be a popular item when it comes to buying and selling alcohol.
If you were lucky enough to get Hibiki 40 Year Old at the retail price, you should also consider using a liquor purchase appraisal service . By having your liquor appraised by a liquor purchase specialist store, you can turn your Hibiki 40 Year Old into cash at a good price.
Key points for appraisal of Hibiki 40 Year Old
- Use a trusted dealer
- Check the purchase price using the purchase price list or simple appraisal
- Bring the item in for appraisal with all accessories, including the box, ready
- Get your whisky appraised while the Japanese whisky boom is still going strong
When you get your Hibiki 40 Year Old appraised, try to find a place where you can sell it for the highest price possible . Recycle shops and other places will also do appraisals, but we recommend using a store that specializes in buying alcohol and has extensive knowledge about alcohol .
In particular, if the shop has a purchase price list or a simple prior appraisal, you can rest assured that you will know the market price before using the appraisal . In addition, by inquiring in advance, the process until the purchase is completed will be smoother, so even those who are in a hurry can rest assured.
When you bring it in for an appraisal, try to make it look as clean as possible and bring all the accessories. Especially in the case of Hibiki 40 Year Old, the purchase price is likely to change depending on whether it comes in a presentation box or not.
If you are aiming for a high appraisal, now is your chance as Japanese whiskey is booming worldwide. By getting your whiskey appraised at a time when prices are soaring, you can expect to receive a purchase price above the list price.
Click here to purchase Hibiki 40 Year Old
summary
Suntory's new release of Hibiki 40 Year Old has been announced, attracting attention from whiskey lovers around the world.
Using only Suntory's raw spirits that have been aged for over 40 years, Hibiki 40 Year Old has a deep aroma and flavor. As the longest-aged Hibiki to date, this bottle is extremely rare and valuable .
Only 100 units will be available in Japan, and with a list price of 4 million yen (excluding tax), it is a luxury item, and prices are expected to rise in the secondary market.
Be sure to check out Hibiki 40 Year Old, a coveted item for collectors and enthusiasts.
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