Is it true that Yamazaki whiskey is no longer on sale? Why can't I get it? Where can I buy it?

Suntory Yamazaki whiskey is so popular that it needs no introduction.

The brand has become so popular worldwide that there are rumors that it may be discontinued or shut down .

Here we will look into the rumors about Yamazaki being discontinued.

We will explain information about discontinued bottles and the reasons why they are said to be no longer on sale, so please refer to this article if you would like to know more about Yamazaki.

Are the rumors about Yamazaki whiskey being discontinued false?

The Yamazaki brand itself has not been discontinued.

Suntory Yamazaki is a brand that is rarely seen on store shelves, so it is often said to be "discontinued" or "discontinued."

However, the Suntory Yamazaki brand itself has not actually been discontinued . The official website is still up and running, and there are many bottles available year-round, such as Yamazaki NV (non-vintage) and Yamazaki 12 Year Old.

However, on the other hand, most year-round products are difficult to obtain, and whiskey is no longer something that can be easily purchased at any time .

Even when it is on store shelves, it is often priced at a premium, and is recognized as a brand that is just as rare and valuable as discontinued whiskey.

Some bottles have been discontinued or suspended due to a lack of raw liquor.

Suntory Single Malt Yamazaki 10 Year Old 700ml

Linkus Liquor

Search on Rakuten Market

Search on Amazon

Yamazaki Purchase

Although the Yamazaki brand itself has been around for a long time, there are some bottles that have unfortunately been discontinued. One of these is the Yamazaki 10 Year Old, which was discontinued in 2013 .

There were also bottles that were temporarily suspended due to a shortage of raw liquor , such as Yamazaki 12 Year and Yamazaki 18 Year.

In other words, even within the same Yamazaki whiskey, there are both products that can be purchased year-round and products that have been discontinued or are no longer available and are difficult to purchase .

Yamazaki also has some rare bottles that were only released for a limited time or in limited quantities from the beginning .

Now that the official release has ended and many bottles are no longer easily available, the rumors of discontinuation are not entirely wrong. Of course, there is a possibility that the whiskeys currently on the market will be discontinued at some point.

If there is a Yamazaki whiskey that catches your eye, try to buy it as soon as possible.

Yamazaki Limited Edition 2022, 2021-2014 purchase price trends

The Yamazaki Limited Edition, a limited edition of the single malt Yamazaki, is a rare whiskey that is likely to fetch a high price when purchased. There are multiple bottles of the Yamazaki Limited Edition, and the whiskey and bottle design vary depending on the bottle.

Why are sales being halted and shortages becoming a hot topic? The whiskey boom and raw liquor shortage

The reason why some Yamazaki bottles are being discontinued or no longer available is largely due to the global boom in Japanese whiskey .

In other words, it wasn't discontinued because it was unpopular or caused some problems, but rather it became so popular that production couldn't keep up with demand, which is why it was discontinued and is in short supply .

Yamazaki has always been a high-priced product from Suntory, but it used to be a brand that could be purchased at supermarkets and local liquor stores. Until about 10 years ago, the price range was around 4,000 yen, which was more expensive than daily whiskey, but it did not carry the premium price that it does today.

However, around 2014, a global boom in Japanese whiskey hit, causing a sudden increase in demand. Demand far exceeded supply, resulting in a shortage of raw liquor, and an unavoidable increase in the number of bottles that were discontinued .

Since whiskey requires barrel aging during the manufacturing process, it is not easy to increase production just because it suddenly becomes popular. In particular, long-aged bottles with age labels may contain raw liquor that is decades old, and it takes many years to increase production .

Given this background, it is believed that Yamazaki whiskey, which has seen a surge in popularity over the past decade, is in short supply.

In addition, recently many people, including investors and scalpers, have set their sights on Yamazaki whiskey due to the rising prices, making it even more difficult to purchase.

Yamazaki whiskey is likely to rise in price. Price trends over 2012, 2018 and 2025

In recent years, the soaring prices of Japanese whiskey have become a hot topic. In particular, Suntory's Yamazaki has been priced at several times its retail price. This time, we will explain about Yamazaki whiskey, which has been attracting attention at auctions and other events.

You'll be lucky if you find one! 5 hard-to-find Yamazaki whiskeys

Suntory Yamazaki has a wide range of bottles, from standard items to limited editions.

From here, we will introduce five types of Yamazaki bottles that are particularly difficult to obtain due to reasons such as being discontinued .

1. Suntory Yamazaki 55 Year Old

View this post on Instagram

A post shared by Shingo Kumakawa (@shinshink1987)